After creating success stories in commodity industry ACI Consumer Brands has pioneered in setting new standards in rice industry of Bangladesh. The mission of this business is to provide good quality rice with a large variety to the consumers and bring extensive progression in the rice industry of Bangladesh. The vision that subsidizes the mission is attaining market leadership position in rice industry, attaining effective and efficient productivity in case of background operations and bringing innovations and novelty in the rice business structure of Bangladesh, contributing to the rice industry through consistent quality products and services. The business has achieved around 468 Crore in the FY 2022-23 with 36% growth from last fiscal year. Values includes quality product, sustainable customer trust, consistent customer service, virtuous stakeholder relationship. Since its origin, ACI Rice has been trying to create a bond with its consumers with the concern of thinking about the rice consumption quality, consumers’ health and wellbeing; and make it as the most trusted and preferred brand for consumers