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Syed Alamgir, Executive Director, CB meets Philip Kotler

Mr. Syed Alamgir, Executive Director, Consumer Brands, met the Guru of Marketing, Dr. Philip Kotler, during his visit to Bangladesh in June 2011. Dr. Kotler, author of many graduate level textbooks in marketing, had cited the example of halal soap concept developed by Mr. Alamgir in the 13th edition of his book: Principle of Marketing - A South Asian Perspective. This was the first ever example of a Bangladeshi marketeer mentioned in such a widely distributed prestigious marketing book.

Dr. Kotler wrote "to Syed, Best Wishes" on the cover of the book and on page 76 of that book where Mr. Alamgir's example appeared, he inscribed: 'A pleasure to see your name here' and signed underneath.