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Freedom-Prothom Alo International Women's Day Campaign 2021
As one of the pioneer Bangladeshi brands for women empowerment, Freedom celebrates International Women’s Day each year paying respect and upholding the contributions of women in the society. Today, 8th March, on the occasion of International Women’s Day 2021, Freedom Sanitary Napkin has partnered with Prothom Alo Digital (www.prothomalo.com) in a featured campaign titled ‘Freedom Sanitary Napkin নিবেদিত স্বপ্নস্পর্শী’.
The theme of International Women’s Day 2021 is ‘Choose to Challenge’. In Bangladesh, women in different occupations go through extreme hurdles everyday to achieve success in their professions. Freedom has launched this campaign to pay respect to these extraordinary women who have chosen to challenge all those obstacles coming their way. Through this campaign, Freedom will reach nearly 12 million Bangla speaking people using different platforms of Prothom Alo Digital.
Freedom and Prothom Alo have jointly launched a landing site for this campaign where 10 videos and 10 articles featuring the stories of these 10 extraordinary women have been published.
