ACI Pure Flour Limited is one of the largest flour producing companies in Bangladesh delivering healthiest, purest and most hygienic flour by adopting State of the art technology.
ACI Pure Flour Limited is a Subsidiary of ACI Limited, established in 2008. The mission of ACI Pure Flour Limited (APFL) is to capture the demand and supply of wheat based product in Bangladesh. Within a very short span of time the brand 'ACI PURE' has become consumers' morning bell and the most familiar brand in the day to day life of the consumers and snatched a unique position overtaking all other players in the market.
Double digit growth with constant quality maintenance has made ACI Pure brand a huge success and made it a household product overnight. APFL believes that our business helps to drive the engine of economic development, and this has helped us to attain a remarkable position in the industry.
ACI Pure Flour Limited introduced the country’s first laminated packaging in flour products. APFL provides the largest arrays of diversified products and proved itself as the most innovative company in the flour industry by providing Multigrain Atta, Brown Atta, Parata Maida, Suji Mix, etc; apart from the regular all-purpose flour. We are the only company who is working to build the category of in the industry. Atta, Maida, Suji, Multigrain Atta and Brown Atta is now trending as separate category as we paved the way. We become leader in the segment of Suji and Brown Atta
Apart from product innovation the company continues to be the trend setter in the industry in innovative marketing campaigns and activations. The brand ACI Pure Brown Atta has been promoted to doctors and health practitioners and made them brand-advocates. ACI Pure Brown Atta is the market leader in healthy atta category. ACI Nurtrilife Multigrain Atta is one of a kind product that provides multiple health benefits. The company also provides the finest quality Suji with premium price and also introduced Instant Suji Mix which is also a remarkable innovation. We are inspiring the mothers to feed their babies natural food instead of process food. The company continues to keep its market share in retail market and became number one in the modern trade.
ACI Pure Flour Limited has its own factory in Dewli, Chourapara, Bandar, Narayangonj having production capacity of 300 mt per day. ACI Pure Flour is using World famous European Technology “Ocrim Machine” for its production which is completely automated. Itcontinues toutilizeits100%capacity for consecutive years since the inception and penetrated all sorts of markets, consumers and institutions.
The company has managed to built-up capacity of 450 mt per day in early 2016 by taking a state-of –the-art European factory on lease in Fauzdarhat, Chittagong which has given us strength to grow further. ACI Pure Flour is supported by well-qualified technical team of astute technocrats, business oriented professionals and diligent workers, who are highly experienced and have a thorough knowledge in the relevant field. The team is capable of delivering the best quality products to satisfy the customer demands and specifications.
ACI Pure Flour Limited (APFL) is proud to be the one of the most successful businesses in ACI. The company has shown phenomenal performance over the years since its commencement. Not only with the top-line and bottom-line, the company has been outstanding in performing in every divisions of its operations having market share of 30 percent.
Despite of sharp decline in global and local price, fierce competition of major brands, new entrants, the company registered itsvalue& volume growth over the years.Intelligent operations in production, supply-chain and distribution, procurement, sales and marketing made it happen.
The company remains pretty optimistic in long-term prospects of this industry due to economic growth and the continuous transition of the consumption of loose products to branded consumer pack products in its key markets.The companywishes to continue to invest and strengthen its distribution networks, focus on brand building, product and packaging development and innovation, increase retail penetration, and introduce new products to become market leader.