Savlon Freedom is an international standard Sanitary Napkin manufactured through world's latest technology. Highest absorbent capacity and best dry feel empowers the users to be their best. Freedom Sanitary Napkin Portfolio is enriched with 13 SKUs under two product category- Easy Open and Straight Type.Recently Freedom has also launched Pregnancy Test Strip and Cassette. These kits provide 100% accurate results within 5 minutes and utilize USFDA approved technology.
Savlon Freedom products are available in all Retail Drug Outlets, General and Departmental Stores and Super Shops. Mass awareness campaigns in Schools and Garments have significantly increased the brand’s growth. Free sampling and trial generation activities are conducted regularly to communicate the superior product quality. Our interactive Facebook page Freedom Girls have captured the attention of our target audience by providing health and lifestyle tips and by providing answers to a large number of queries we receive every day.
Freedom has the second biggest market share in it’s category. We have a diverse range of products starting from our premium category product Freedom Ultra for corporate women to low cost product Freedom Popular for the low income group and the first time users. Freedom napkin has also been exported to Myanmar, Uganda and the Middle East. Freedom Sanitary Napkin has introduced the Super Absorbent Polymer (SAP), that absorbs large volume of fluid instantly and soaks from inside the pad to ensure maximum dry-feel and leakage protection- this is the major competitive benefit than other competitor brands who doesn’t have SAP in their regular products. This has enabled Freedom to capture a large market share in a short time frame.