CSV

Virtual Training with Farmers

Training is a part & parcel of the agrichemical industry as the products are highly technical and needs proper knowledge to get the best result. ACI Crop Care have always been arranging numerous training and educating the farmers in many different ways. As the pandemic restricted its regular training activities like group discussion, seminars etc. the company started to conduct virtual training session with selective farmers and agro-specialists. Over the year they have arranged 100s of training in various crops and shared know how on treating the insect & disease attacks. These initiatives helped thousands of farmers to get their expected yield which will help capturing the mind share of the farmers in long term.

Awareness against trampling of mustard field: ACI Crop Care is the farmer’s best friend and always tries to be on their side no matter what! Every year during the mustard or sunflower season while hundreds of visitors rush to enjoy the scenic beauty of flower gardens, they cause damage to the crops heavily by trampling them. ACI Crop Care noticed these incidents in social media and tried to aware people on this cause by portraying the farmer’s pain through an Online Video Campaign (OVC). The video got over 2.4 Mio reach, shared 3.3k times and got over 54k engagement from a single platform. It was also uploaded from different pages and got a good amount of views and shares as well. We believe, through this campaign the company have been able to change the perception of a large number of audiences which will eventually benefit the farmers by saving their crops. Eventually the OVC created a positive brand image in a subtle manner and again proved that ACI Crop Care is working towards farmers benefit.