CSV

Making Markets Work for the Chars (M4C)

Development Partner

SDC

Implementation Agency

Swisscontact

Program Area

Sirajganj, Gaibandha, Kurigram, Bogra, Rangpur, Nilphamari, Lalmonirhat

Target Beneficiaries

0.6 million farmers

ACI Fertilizer initiated a project partnering with Swisscontact to promote quality crop care solutions and balanced application of fertilizers at the farmer’s level. Field promotional activities, at various levels, through ACI’s dealers and retailers was conducted to reach out to farmers. Farmers were encouraged to adopt and practice judicious use of chemical pesticides and fertilizers and increased usage of compost for crop production. Targeted farmers were provided with the information of the importance and benefits of using balanced dosages of quality pesticides fertilizers, and farmers were motivated and continued the practice over the period. The project led to tangible benefits for the beneficiaries in terms of increased yield of crops and greater income for the farmers. ACI facilitated the project by giving access to its rural distribution network to reach the farmers effectively. ACI also facilitated the field based activities concerning the farmers.