There is a social stigma related to female menstruation. Prejudice and misbelieves are very common among women.As most shopkeepers are male, women are hesitant to buy sanitary napkins themselves. Most of the time women are uncomfortable and reluctant to discuss their physical problems with their family members. Quite often during this period, they are unable to continue with their regular activities for fear of staining and overflow.Keeping the context in mind, ACIoperated two mini pavilions at Dhaka International Trade Fair 2015 with named "Freedom Woman Health & Nutrition Centre". Since this fair is a great platform to reach a large number of female, we wanted to utilize this opportunity to raise awareness regarding female health and hygiene. The objective of this initiative was to educate women regarding female health and hygiene, provide free health checkup for women and provide nutrition advice. In long run through this initiative ACI reached its customer and helped to reduce the social prejudice and stigma related to female menstruation, and encouraged women to speak out about their health issues comfortably.