CSV

Balanced Fertilization Promotion among Farmers

Development Partner

SDC & UKAID

Implementation Agency

Swisscontact -Katalyst

Program Area

Dhaka, Kishorganj, Mymensingh, Comilla, Sreemongol, Chittagong, Jessore, Barisal, Khulna, Kushtia, Rajshahi, Rangpur, Nilphamari

Target Beneficiaries

0.6 million farmers

ACI Fertilizer initiated a project partnering with Swisscontact to promote balanced fertilizer application at the farmers' level. Field promotional activities, at various levels, through ACI’s dealers and retailers were conducted to reach out to farmers. Farmer were encouraged to adopt and practice the judicious use of chemical fertilizers and increased usage of compost for crop production. Targeted farmers were provided with the information of the importance and benefits of using balanced dosages of fertilizers, and farmers were motivated and continued the practice over the period. The project led to tangible benefits for the beneficiaries in terms of increased yield of crops and greater income for the farmers. ACI facilitated the project by giving access to its rural distribution network to reach the farmers effectively. ACI also facilitated the field based activities concerning the farmers.