ACI Consumer Brands was initiated in 1995 with two major brands of the company – ACI Aerosol and Savlon. These are two of most prestigious products which are enjoying the leadership position in the market. The division started to take new businesses through off shore trading as well as local manufacturing. In this process ACI Consumer Brands launched many new products and also bonded with Joint Venture business relationships with ‘Dabur India’ and ‘Tetley UK’ and attained international alliances with world renowned companies.
ACI Consumer Brands Strategic Business Unit is headed by the Executive Director, Mr. Syed Alamgir. Mr Alamgir is regarded as an authoritarian personality in the area of Sales and Marketing in Bangladesh market. His track record has many successful brands which reached leadership position in different categories in FMCG market. He is supported by competent group of professionals working in the Marketing and Sales operations, lead by Business Manager.
The sales team consists of a National sales Manager, 08 Zonal sales Managers and 61 Area Sales Managers. At the bottom of the sales team there are 381sales representatives. The business has a strong distribution network of 19 Depots around the country to make the business more convenient for its 209 Distributors.
The food business like
ACI Salt has a separate sales team, headed by a Sales Manager, 5 Zonal
Managers, 4 Area Sales Managers, 43 Territory Sales Supervisors and 170
Sales Representatives with 400 distributors to sell high quality
international standard edible salt.
The marketing team comprises of Brand Managers and Product Executives all of whom are graduated from renowned Business Schools of Bangladesh and abroad and working day and night to have newer fantastic ideas.
ACI Limited is proud of the products that consist this part of the Consumer Brands division. These products are: ACI Aerosol and ACI Mosquito Coil.
ACI Aerosol is one of the prestigious products of this country which has been enjoying the market leadership position since its marketing in 1967. ACI Aerosol is produced through a unique process of production and quality checking. The Formulation Factory of ACI Aerosol is situated in Rajabari, Gazipur. This factory was established with the technical collaboration of UNDP. The product is one of its kinds with unique fragrance and mosquito killing ability. It is fully free from any environmentally perilous material like CFC. ACI Aerosol has four different pack sizes. They are: 250 ml, 350ml, 475 ml and 800 ml.
ACI Mosquito Coil is another product of the Home Care category products of ACI Consumer Brands. It is also produced in ACI Formulations. ACI Mosquito Coil also has some differentiation based on color, shape and fragrance. These are: ACI Mosquito Coil Green, ACI Super Coil and ACI Super Plus High Booster Coil. ACI Coils enjoys very predominant position and fighting to become absolute leader in the market place.
ACI has another very attractive product in this Air Care category with Angelic Fresh Air Freshener. This is the first ever locally manufactured Air Freshener of this country whose fragrances has been seriously applauded by the users and has become market leader in two years time. Angelic Air Freshener has two variants based on two serene fragrances. They are: Citrus Burst and Orchid Breeze.
ACI has another very strong range of products in its Hygiene Product category. Savlon is almost an essential product in every home of this country. Savlon Liquid Antiseptic is the highest selling antiseptics. It is used in minor burn, cut and abrasion. Savlon has unique proportion to heal and sooth wound and protect from infection. It washes the wound, heals and protects instantly from getting infection. It has more than 75% market share of its category. Savlon Liquid Antiseptic has four pack sizes. They are: 56 ml, 112 ml, 500 ml, and 1 liter.
Savlon Antiseptic Cream is another range of products in Hygiene Product category. The product is basically another disinfectant for using only on skin surfaces. It also cleans the wound, soothes and heals the pain. It has a special effect on skin-cut or wounds because it can stay for longer time on the impact area than Savlon liquid antiseptic. Savlon Antiseptic Cream is routinely used in almost 90% of the country’s Hair Cutting salon as after shave antiseptic. It has two pack sizes: 30 gm and 60 gm.
Savlon liquid Soap is a powerful hand wash which not only kills bacteria but also moisturizes the skin. Savlon liquid Soap has two pack sizes. They are: 250 ml, 1000ml. 250 ml pack has both dispenser and refill pack.
Savlon range takes care of almost all the aspects of hygiene of a family. For bath time pleasure and protection from bacteria and also a stress less shower, ACI Consumer Brands has Savlon Family Protection Soap in two different sizes: 70 gm and 100 gm.
For feminine hygiene ACI launched Savlon Femme Sanitary Napkin last year. This product is very good in quality as it has ‘Super Absorbent Polymer’ to keep its user dry for whole day. The product has two variants: Regular and Heavy Flow.
ACI has introduced a high quality toilet cleaner for the disinfection and cleaning in the brand name of Vanish Toilet Cleaner. The product kills bacteria in the toilet, fragrances the surroundings and keeps the toilet sparkling.
ACI Salt
ACI has recently launched a unique product for the first time in Bangladesh in its food items category, ‘ACI Salt’. ACI Salt was launched in 2005. The best in its kind, ACI Salt is vacuum evaporated, free flowing and rightly iodized. Vacuum evaporation technique gives the product the utmost purity as it is free from all kinds of dirt. It is also very porous and free flowing. Iodine is coated in every single grain which makes it an essential product for the children; the absence of right quantity of iodine in their food may cause mental disability to them.
ACI Pure Drinking Water
ACI also has a very fine quality mineral water ‘Pure Drinking Water’. Pure drinking water can be found in 600 ml and 1500 ml PET bottle as well as in Jar for corporate use.
Dabur India
ACI Ltd has Joint Venture with one of the leading companies of India, Dabur India as Asian Consumer Care Ltd. Dabur has a long range of food items which is distributed through the channels of ACI Consumer Brands. These products are very popular in Bangladesh Market. The food items are:
Dabur Honey.
Dabur Chawanprush.
ACI Consumer Brands also markets the personal care products of Dabur. The personal care products of Dabur are:
Dabur Amla Hair Oil.
Dabur Vatika Hair Oil.
Nivea Vatika Shampoo
Dabur Vatika Face pack.
All these products of Dabur are already known to the customers through various satellite channels and bringing good name for both Dabur and ACI.
Tetley Uk
ACI Ltd also has Joint Venture business with Tetley Tea of UK in the name of Tetley ACI Bangladesh Ltd (TABL). Tetley produces one of the finest qualities Tea in various pack sizes, both in laminated pack and tea bags. Tetley tea has become a household name and demand of the product is on high increase.
ACI represents Colgate Palmolive Company as exclusive marketing partner and distributor for the territory of Bangladesh. Colgate is the world wide leader of the oral care products category. The products have a high demand among the consumers of Bangladesh like any where in the world. Colgate tooth paste removes plaque and keeps the mouth fresh for long time. Colgate herbal toothpaste is a unique kind of herbal solution for teeth and gum related problems and has a very high demand among consumers.
ACI was appointed as sole distributor and marketing partner of Beiersdorf AG, Germany the manufacturer of Nivea brand products.
The products are best in their category in respect of quality. Nivea products are getting popular day by day in Bangladesh.
We represent Godrej Consumer Products Limited to market their products.
Currently the demands of Godrej hair dye products are on sharp rise.
Low Calorie Sweetener: Merisant
ACI consumer Brand markets low calorie sweetener products of Merisant for weight conscious customers and also for them who want to avoid direct sugar. The products are: Canderel and Equal both in tablet and powder form.